They seemed keen but haven’t responded to your last 3 follow up emails. Now what?
This is what throws off most people who have built their business on word of mouth, referrals, and inbound. The sales process with outbound tends to take longer than you’d expect.
A key element of getting to the end is constant following up, respectfully, without pressure, guilt, or annoyance.
Lead with the mindset that you’re not the centre of their attention. They are likely putting out a hundred other fires.
Add some context as to why you’re following up. They’ve met you 1-2 times, they might not remember right away who you are or why they spoke to you.
Following up on my note about <reducing specific pain point you talked about>. Is that still a priority this quarter?
Give them permission to decline, or to ask you to follow up at a specific time
Totally understand if you’re swamped. Would it be better if we chatted next month?
Use a combination of channels to reach out. You might just catch them where you least expect. E.g.: Email, phone, VM, LinkedIn
Often, you can find mobile numbers from the Leadosaurus Lead Sheet
If not available on the sheet, we can probably find it for you
Use your Leadosaurus Lead Sheet to keep track of who to call, when your last interaction was, and what your next step is
An ideal follow-up cadence is one you’re able to stick to, whether that is manual or through the use of a CRM.
1st follow up: 1-2 days
2nd follow up: 2-4 days
3rd follow up: 7 days
After that: put them on a monthly or quarterly cadence
Our go-to cadence is 30 days, 60 days, and then every 90 days for a simple nurture sequence
We can do it for you or you can do it through your newsletter service